Modules, Connectivity, Platforms

TrapMe: Rodent Trap for the Digital Age

The Telit module is very crucial to our product because that’s what brings it alive. It goes from an ordinary tool to a smart tool.

Kim Hansen, Branch Manager TrapMe


Sales Growth in Second Year

Capitalizing on Field Service optimization opportunities with IoT

Companies engaged in facility management services, like pest control companies, can count on a large amount of their operation expenses to be incurred by field service visits. TrapMe sought to develop a solution that reduced the frequency at which field service visits were necessary for its pest control operator customers.

A great example of a field-service optimization tool, the TrapMe connected snap trap solution promises pest control companies and their customers more efficient and proactive service of their traps than has ever been possible before. TrapMe is the first to offer a 100% accurate cellular-connected trap solution with an accompanying cloud-connected software portal.

Planning to get results quickly

Cellular products can take years to correctly design and certify. Not to mention, a cloud platform is often a 6-figure investment in R&D and talent, and negotiating cellular connectivity with multiple international multi-network operators can take up a significant amount of precious time.

To bring its internationally-deployable, long-battery life solution to market at an accelerated pace, TrapMe sought a comprehensive IoT technology partner with the portfolio breadth and experience to keep up with its demands.

With its enterprise-grade hardware, connectivity solutions, and platform built from a pure-play IoT focus encompassing the past 20 years, Telit was the most competitive of all IoT solution partners in the market.

The challenge pest controllers have is that they have to go every week. That’s impossible due to the amount of contracts they have…

Kim Hansen, Branch Manager TrapMe

“Telit is the ideal partner because it makes us go faster to market and it makes it easier for the customer to get a great service.”

Martin Svendsen, CTO CB Svendsen A/S

Any location, any country, any situation – TrapMe truly is an adaptive, go-anywhere do-anything rat trap for the digital age. Benefitting from Telit’s cellular module form-factor family and technological longevity features, TrapMe is building on an agility-enabling hardware platform allowing to adapt and support their consumers’ growing demands.

Telit’s secure module embedded simWISE technology completely removes the need for a separate physical SIM, eliminating that cost from the bill of materials altogether and providing greater flexibility for mobile connectivity.

Telit’s global cellular connectivity network built on agreements with many of the world’s leading network operators like Telefonica, Tele2, and Vodafone ensures individual rat traps will be able to automatically roam and connect to the network offering the most powerful signal in that location. If TrapMe wants to switch from one mobile network in the Telit IoT Connectivity plan to another, they may do so simply using simWISE, which allows standardized, secure remote SIM provisioning to manage the life cycle of the trap – without a service call to physically swap SIM cards.

“The Telit module is very crucial to our product because that’s what brings it alive. It goes from an ordinary tool to a smart tool.”

Kim Hansen, Branch Manager TrapMe

Finally, the Telit IoT Platform is cloud-based for easy access, data management and delivery that’s easy to set up and use. TrapMe receives powerful administrative tools to manage the entire network, while the pest control companies it sells to receive appropriate cloud-based administrative capabilities of their own. TrapMe is selling to some of the largest pest control companies in the world.

If those companies require integration into their existing ERP systems like SAP or Azure, the Telit IoT Platform offers industry-leading IoT integration capabilities directly into that cloud software, along with many more.

The difference from TrapMe to an old-fashioned trap is that you’ve got a portal to visualize… your traps. It’s a tool for the PCOs to really optimize their time, optimize their handling of their customers and their traps.

Martin Svendsen, CTO CB Svendsen A/S

IoT-Enabled Field Service Operation

With TrapMe’s solution, it’s easy to see just what a cellular-connected solution can do for the efficiency of field service organizations. TrapMe provides information that dramatically lowers the number of visits, and thus trained technicians, that need to be scheduled; saving considerable time and money.

Moreover, TrapMe clients also benefit from increased compliance benefits. Each spring of the trap results in an audited report that is maintained in a cloud database for the next decade. This ensures operator compliance to increasingly stringent EU laws regarding humane pest control.

Let us know if you are interested in working on a customer case study.