TrapMe

Creating a Rodent Trap Built for the Digital Age

Background

Since the rodent control industry first got its start, the only thing worse than a newly-trapped rodent left uncollected has been a live rodent terrifying the location’s occupants. However, most pest control companies couldn’t justify the costs of making scheduled trips to check every rodent trap just to find out if it was activated. This challenge has made accepting the lesser-evil (traps left uncollected) an industry standard. That is, until now.

The TrapMe connected snap trap solution promises pest control companies and their customers more efficient and proactive service of their traps than has ever been possible before. TrapMe is the first to offer a 100% accurate cellular-connected trap solution with an accompanying cloud-connected software portal.

 

Why Telit?

Cellular products can take years to correctly design and certify. Not to mention, a cloud platform is often a 6-figure investment in R&D and talent, and negotiating cellular connectivity with multiple international multi-network operators can take up a significant amount of precious time. To bring its internationally-deployable, long-battery life solution to market at an accelerated pace, TrapMe sought a comprehensive IoT technology partner with the portfolio breadth and experience to keep up with its demands.

With its enterprise-grade hardware, connectivity solutions, and platform built from a pure-play IoT focus encompassing the past 20 years, Telit was the most competitive of all IoT solution partners in the market.

 

Results

Any location, any country, any situation – TrapMe truly is an adaptive, go-anywhere do-anything rat trap for the digital age. Benefitting from Telit’s cellular module form-factor family and technological longevity features, TrapMe is building on an agility-enabling hardware platform allowing to adapt and support their consumers’ growing demands.

Telit’s secure module embedded simWISE technology completely removes the need for a separate physical SIM, eliminating that cost from the bill of materials altogether and providing greater flexibility for mobile connectivity. Telit’s global cellular connectivity network built on agreements with many of the world’s leading network operators like Telefonica, Tele2, and Vodafone ensures individual rat traps will be able to automatically roam and connect to the network offering the most powerful signal in that location. If TrapMe wants to switch from one mobile network in the Telit IoT Connectivity plan to another, they may do so simply using simWISE, which allows standardized, secure remote SIM provisioning to manage the life cycle of the trap – without a service call to physically swap SIM cards.

Finally, the Telit IoT Platform is cloud-based for easy access, data management and delivery that’s easy to set up and use. TrapMe receives powerful administrative tools to manage the entire network, while the pest control companies it sells to receive appropriate cloud-based administrative capabilities of their own. TrapMe is selling to some of the largest pest control companies in the world. If those companies require integration into their existing ERP systems like SAP or Azure, the Telit IoT Platform offers industry-leading IoT integration capabilities directly into that cloud software, along with many more.

With TrapMe’s solution, it’s easy to see just what a cellular-connected solution can do for the efficiency of human-maintained service networks like the ones pest control companies operate. TrapMe provides information that dramatically lowers the number of visits, and thus trained technicians, that need to be scheduled saving considerable time and money.  Moreover, TrapMe clients also benefit from increased compliance benefits. Each spring of the trap results in an audited report that is maintained in a cloud database for the next decade. This ensures operator compliance to increasingly stringent EU laws regarding humane pest control.

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