Deliver more targeted and dynamic advertising
With the modern consumer’s attention being pulled in multiple directions at once, retailers and enterprises have to change the way they engage their customers if they want to stay competitive in the digital marketplace. The Internet of Things (IoT) is transforming the way that companies connect with consumers through advertising. Smart signage solutions allow companies to deliver more targeted ad campaigns and dynamic marketing based on real-time, geographic data.
Deliver customized content to your target audience
Digital signage allows brands and enterprises to deliver tailored messaging to target audiences in real-time. Smart signage solutions make it easier, quicker, and more cost effective for organizations to provide consumers with the information they need when they need it:
- Smart signage solutions improve operational efficiency by allowing the user to remotely design custom messages and quickly display them in multiple locations.
- Digital signage technology enhances employee safety, eliminating the need for employees to travel to physical sign locations or climb ladders to change signage information.
- Delivering interactive, location-based information in real-time can help improve the customer experience by providing them with relevant information in a timely manner.
Take customer engagement to a whole new level
From getting the word out about new product promotions to advertising upcoming events, there are several applications for IoT-enabled digital signage that can help your company improve targeted messaging and enhance customer engagement:
- Enhance the in-store experience by delivering targeted advertising related to the products that consumers are already shopping for.
- Keep customers up-to-date with the latest product news and promotions by delivering information straight to buyers in retail locations.
- Welcome consumers as they enter the retail location by playing a customized greeting that is triggered as they walk through the front door.
Take Your Digital Signage Solutions to the Next Level
Digital signage solutions require high-speed connectivity and data plans that are built for IoT. From reliable connectivity management to expert advice and technical support, Telit can provide everything you need to get your custom digital signage technology to market faster.