Smart Content 101: IoT for Digital Signage and Broadband Solutions
By Elad Aharoni
December 4, 2017
By Elad Aharoni
December 4, 2017
With the widespread availability of wireless networks, organizations can now deploy more targeted and dynamic advertising through digital signage solutions. Wireless broadband connectivity makes it possible for organizations to deliver interactive messaging and real-time, location-based information to virtually any location, whether fixed or mobile. Below, we’ll discuss how digital signage can impact your bottom line by helping you reach more customers in more places. We’ll also talk more about how you can deploy global solutions with data plans built for IoT.
In today’s busy marketplace, the modern consumer often finds their attention being pulled in many directions at once. Retailers and enterprises can work to re-engage their busy audiences with customized content that is targeted to the specific consumers they are trying to attract. The more relevant the messaging is, the more likely your audience will be to respond to the advertising.
For instance, a retailer might use a digital signage solution to deliver smart content related to products that consumers are already actively shopping for. Whether the message is about special promotions on certain products or recommendations for similar products, this type of targeted information can be relevant and useful to consumers. By delivering relevant information in real-time, organizations can improve the customer experience and influence more conversions, thus increasing revenue.
Smart content is effective not only because it is tailored to the target audience but also because it can reach this audience wherever they may be. With digital signage solutions, organizations can remotely design customized messaging and quickly display these messages in multiple locations, whether it’s a physical retail store or a mobile vending display.
These smart signage solutions help organizations improve operational efficiency by allowing users to remotely manage the development and deployment of targeted messages. This reduces redundancy by eliminating the need for staff in multiple locations to complete the same signage tasks. Overall, IoT-enabled digital signage solutions make it easier, quicker, and more cost-effective for organizations to communicate with their customers in real-time.
There are a few important things that you will need to consider when deploying your digital signage solutions. If you want to reach customers wherever they are, it is vital that your organization use global SIMs that are designed to work in the area you operate in. Find a provider that can offer specific SIM solutions for the countries and markets where you plan to deliver smart content to your customers. You should also consider using an IoT platform that will allow you to manage all your global SIMs from one convenient dashboard. This will help you reduce hassle and time spent managing your connections.
Another consideration is data plans. Broadband connectivity solutions are ideal for high usage deployments like digital signage solutions. However, a one-size-fits-all data plan does not work for every organization with digital signage solutions. For instance, retailers often have cyclical sales periods where their products are in higher demand. During these periods, organizations may plan to deliver content more frequently and at a higher volume than during the slower sales periods. That’s where a pay-if-use data plan comes in handy for digital signage solutions. You don’t pay when you don’t use the connected devices, which can help you save money over time and avoid bill shock.
The first step toward the successful deployment of digital signage solutions is getting to know the unique considerations of IoT connectivity for digital signage. We’ve put together a helpful tip sheet to help you better understand what you need to know when it comes to choosing a data plan for your IoT-enabled digital signage solutions.