Two Is Better Than One...When Talking About Customer Focus
by Felix Marchal, Telit´s VP Global Sales
With the contribution from arriving Motorola m2m business, the combined new Telit will provide the best customer experience in the m2m industry.
It is now well recognized that for Telit it is all about the quality of customer satisfaction. And by using, combining and enhancing the strengths of both entities, the integration of the Motorola m2m sales force and channel-to-market will undoubtedly provide for the best buying experience ever. The Motorola team of greatly skilled and seasoned m2m experts will not only expand the Telit organization as needed to support the rapid market growth but will also complement well the existing knowledge base with market and product positioning expertise that was always targeted to be best-in-class.
Another great benefit from this acquisition is how it allows us to take advantage of the combined indirect sales network which will enhance our ability to tackle the high degree of fragmentation in the m2m market which is compounded by Telit's desire to listen equally to all its customers. Because of this fragmentation and diversified vertical markets, the new, improved Telit sales channels, both direct and indirect, become extremely valuable.
Our indirect sales network plays a major role in Telit's success with its members truly regarded as partners. The new combined value-added distributor network will provide enhanced national geographic coverage to maximize customer reach and add technical expertise on Motorola products and services that will be integrated to the existing product portfolio. Since our goal of consistency and long-term product availability is the keystone of Telit's strategy, the newly acquired Motorola m2m product portfolio will be continued and support improved from "demand creation" and "demand fulfillment" perspectives with the combination of all sales channels. Being entitled to market the complete product portfolio, these valuable partners will be able to provide the right combination of technical expertise on combined Telit products further streamlining logistics, enhancing the operation of the supply chain. Now more than ever, Telit's indirect network amasses the right mix of competencies to be a valuable competitive weapon.
With Telit's network of distributors focused on satisfying the needs of our small and medium sized customers, our global sales strategy would not be complete without a clear focus on servicing our existing and high-potential large direct accounts within targeted vertical markets. Customers count on Telit to provide key value through quality, continuity of supply, flexibility, extended support, total cost of ownership, customization, and scalability of m2m architecture. Additionally, Telit routinely works to address customers' needs beyond just the module. That's because our ultimate goal is to be viewed as a partner and trusted advisor and we do that by focusing on three pillars of success: customer satisfaction, innovation leadership, and industrial greatness.
As a result of being the most focused m2m player; understanding our customers' business models; being able to successfully support our customers' business cases; having our core values in investment protection, business scalability, ease of integration, and quality, which are all key to our customers; having best-in class marketing communications to support and raise our customers' profiles in the market; and placing customer satisfaction as our #1 priority; Telit can provide you, our customer, with the competitive edge you need to succeed in your market segment and business.
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